VISUAL MAGNETICS

VISUAL MAGNETICS

Visual Magnetics is a materials innovation company that focuses on transformative surface design for walls. A variety of the company’s materials were used to create the interactive artworks that will be on view during “I Play No Games”. For the duration of the show, the walls at Holyrad Studio, which are already activated with Visual Magnetics materials, will get a vibrant new skin. The space will transform from a utilitarian, collaborative studio with dry-erase magnetic wall coverings, into a gallery where the walls become an interactive medium for the artwork itself. With Visual Magnetics integrated into the design of Holyrad Studio, the space is able transcend the capabilities of a traditional white-wall gallery. Visitors will be encouraged to alter the position of magnetic elements from each artwork freely, between the two prominent walls in the space. Past Visual Magnetics collaborations include interactive installations with fine artists across disciplines – world-renowned graphic designers, Antoine + Manuel, @PlantsOnPink, and Brooklyn-based textile designer Dusen Dusen. At its core, Visual Magnetics fosters a freedom of thought and playfulness in the design process that lends itself to shifting the way in which we can relate to walls, and spaces in general.